Ms. Shortell has a passion for product innovation and an engineering mindset that is always searching for the simplest solution to complex problems. She leads Simplexity Product Development, a firm of approximately 85 people across four west coast offices. Simplexity has been selected by leading technology and bioscience firms to design their products and equipment. In 2017 Simplexity was selected by Inc. Magazine as one of the Best Workplaces in America and by the San Diego Business Journal as one of the top 100 Fastest Growing Companies.
Ms. Shortell graduated at the top of her class from Loyola Marymount University and earned a master’s degree in mechanical engineering from Stanford University with a focus on design. She is a National Science Foundation fellow, Tau Beta Pi fellow, Institute for the Advancement of Engineering fellow and a US patent holder. Ms. Shortell was recognized by the Portland Business Journal as one of the region’s top business leaders as a 2013 Forty under 40 Award winner and one of the twelve 2017 Executives to watch. She is also a featured speaker on topics related to women in technology and leadership and encouraging students to pursue careers in STEM.
Ms. Shortell can advise in the areas of engineering, product development, medical device design, and commercialization for companies and entrepreneurs. This includes helping estimate the development plan and engineering budgets needed to bring a product to market, including compliance with ISO 13485 medical device design standards. Her team of engineers can also help advise the best product architecture when transferring from a prototype to a product that will be producted in mid to high volumes.