Mr. Starr has more than 30 years in marketing and operations for medical products. His experience includes product definition, market research and analysis, commercialization/adoption path, market development, fundraising and business development for medical and consumer healthcare devices.
He was part of the original DeskJet printer introduction team that presided over rapid growth from $200M to more than $3Bn in five years. At HP Medical he developed the defibrillator strategy that led to tremendous growth in use of this technology beyond hospital settings.
Mr. Starr also co-founded Inovise Medical, developer of the Atlas patient monitor, which was ultimately funded and distributed by Welch-Allyn as the first low cost patient monitor for outpatient surgery environments.
As CEO of Sonivate, he led the restart and turnaround, shedding more than $1M in debt and raising nearly $5M, including $3.5M in non-dilutive funding. His degrees include a BA, cum laude, from Pomona College and an MBA from the University of Chicago.
“I can assist companies in strategic planning, product definition, marketing/sales strategy, clinical/economic modeling, business development and financing strategy including non-dilutive funding.”