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Past Events

November 2020

Virtual Lunch & Learn: Market Research Deep Dive

November 10, 2020 @ 12:00 pm - 1:00 pm
OR United States

When we talk about market research, we seek to understand our customer’s needs or preferences to better frame our product or customer acquisition activities. In healthcare, however, the simple question “who’s your customer” is often times not as simple as it may seem. Is it the patient that received benefit from your product? The physician that prescribed or used your product? The payer that paid for your product? In this session we’ll explore the complexities of selling into the US…

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