4-part series designed to take you through the fundamentals of creating a startup.

In today’s business climate, investors are focused on funding startups that will be able to gain traction quickly and provide a solid ROI. What are the key elements investors are looking for now and how can you implement them in your business?
Join SBDC Business Consultants for this 4-part series designed to take you through the fundamentals of creating a startup that meets investor’s criteria. We will cover the key elements of a pitch deck that will help you tell your story and attract funding, focusing on 3 major areas: business essentials, the market and financial projections.

June 8 – Business Essentials
How to better articulate your value proposition, define valid customer segments, and evaluate your business model.

June 15 – The Market
How to understand market opportunity and competition in terms that investors use, such as: differentiation and defensibility, TAM/SAM/SOM, and go-to-market strategy.

June 22 – Executive Team and Advisory Boards
What do investors look for in a team? What should you focus on when putting together an advisory board to reassure investors and help the company? And what are your best strategies around compensation and equity?

June 29 – Financial Projections
We will cover valuation, accounting basics, drivers for financial projections, and create a template slide you can use for investor pitches.
Event Speaker

Laura Beken
Business Consultant, SBDC @ UCI Beall Applied Innovation
Laura Beken specializes in working with startups in the tech and healthcare space (life science and medical device/apps). Equity funding, strategy, and SBIR/STTR government funding are her specialties. She has degrees in Psychology, Visual Arts/Media, and a Healthcare MBA.

Monica Alfisi
Certified Business Performance Advisor, Insperity
I am a business professional and strategist with over 20 years of experience and expertise in small business management, business-to-business marketing and outside sales. In my current role as a Business Performance Advisor with Insperity, I work with local business owners in my community who are looking to reduce liability and increasing profitability. I provide small business owners with impactful solutions that mitigate risks such as providing employer cost containment, extending affordable medical benefits, alleviating administrative functions, improving employee productivity, access to critical performance training tools, facilitating top talent recruitment and much more.

Paige Smith
Associate Attorney, Stradling Law
Paige represents companies of all stages, underwriters, and investors in a range of matters. Paige’s practice with Stradling is focused on public offerings, venture-backed finance, public company reporting, general corporate, mergers and acquisitions, and licensing transactions. Paige’s clients come from various industries including technology, life sciences, e-commerce, banking, alcoholic beverages, and social media.

Register here.