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Virtual Lunch and Learn: Bootstrapping Social

January 17 @ 12:00 pm - 1:00 pm

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Fact: Nearly half of entrepreneurs do their marketing all by themselves.

If you’re a biotech or life science startup founder out there bootstrapping your social media, you’re not alone — but the stakes can feel especially high when you’re also juggling fundraising, business development, team building, and more.

Whether you’re a CEO moonlighting as your company’s social media manager, work with a talented generalist who is juggling a lot, or contract with an agency to help you scale your content, it’s important to take stock of whether you’re making the most effective use of your resources to move the needle on social media.

s2s Public Relations’ content marketing lead, Caitlin Kryl, joins OBI to share tried and true strategies and tactics startup leaders can apply to ensure they’re producing effective and efficient social media content that supports business goals — even on the tightest of budgets.

Learning objectives:

Define the value of social media to drive awareness and engagement among investors, potential partners, and customers
Identify which social media platforms are right for your company and current bandwidth
Explore untapped opportunities to scale your social media visibility and impact through executive social media and employee advocacy
Learn about the benefit of content pillars and receive a template worksheet to help you brainstorm and establish your company’s own themes
About the Speaker:
Caitlin Kryl | Content Marketing Lead, s2s PR

Caitlin is a seasoned marketer and storyteller with a passion for demystifying the world of social media and content for startup leaders and small businesses. She has spent her career helping dozens of impact-focused organizations leverage written and visual storytelling to clearly articulate their brand value, powering lead generation, community engagement, and product demand. Before joining s2s PR, Caitlin led the digital marketing team at MATTER, the global healthcare innovation hub, developing strategies to grow and activate MATTER’s community of 200+ healthcare startups and 50+ corporate partners.


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