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Virtual Lunch and Learn: Patents are Easy- Selling is Hard

July 23 @ 12:00 pm - 1:00 pm


Too often, patents are obtained in a vacuum, without first fully considering current and future market needs and conditions. This leads to patents that don’t adequately cover what you sell, patent portfolios with serious gaps, or patents that don’t stop competitors. Nobody has a crystal ball, but what is needed, both before and during patent prosecution, is a robust evaluation of the existing and probable future market conditions for the proposed technology and its application, and necessary adjustments.

Today’s discussion will be on how to you can go about evaluating the markets needs and potential for a particular technology and solution, and how to plan the optimal patent strategy so that your patents will fully protect the invention and deter competitors from cutting into your success. We will go through exercises so you can gain insight into how to develop and apply systems and processes to ensure optimal results.

Register for this Virtual Event HERE


July 23
12:00 pm - 1:00 pm
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