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Virtual Lunch & Learn: Is Your Brand Story Due for a Tune Up?

February 10, 2021 @ 12:00 pm - 1:00 pm

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Missed it? Watch the recording of this program on our YouTube Channel.

Say the word, “acquisition.” It should take you about a second. That snap of a finger is how much time a person typically grants you to make them care about your innovation. In that time, they will begin to decide whether to continue reading and stay on your website or simply leave.

Your brand story is an evolving confluence of messaging, tone, and excruciating attention to clarity and value. We’re here to help ensure you get it right, showcase the value of your innovation and make people care.

Join “Is Your Brand Story Due for a Tune Up?” to hear from a communications firm rooted in serving venture-backed life science startups in the Pacific Northwest to grow awareness and achieve an acquisition.

In our one-hour presentation, we’ll cover:

  • Why the right brand messages are so critical
  • How to know it’s time for a refresh
  • A mini messaging diagnostic check
  • Content building blocks
  • How to leverage your new messaging
  • Case studies in brand refreshes
  • Resources & inspiration


Eric Schudiske / CEO and Founder s2s Public Relations and Communications

Eric transforms complex subjects into compelling stories as a lifelong career. As a TV journalist he reported live while embedded with Search and Rescue during hurricanes, shook hands with the Dalai Lama, and earned a drawer full of White House press passes covering the President of the United States. He oversaw public relations and social media for Geocaching.com, a global community-focused media tech company, organically growing its social media audience from 5,000 to 500,000. He works daily to secure media placements for clients, and has placed stories in the Wall Street Journal, Reuters, Yahoo! News and other major publications, along with Life Science publications such as GenomeWeb, GEN, and MedCity News. Eric worked inside a regional public affairs firm serving clients throughout the US prior to founding s2s Public Relations & Communications.


Crystal Clarity / COO s2s Public Relations and Communications

Crystal has built her career on the premise that clarity and authenticity build trust, strengthen relationships and foster success. She has spent the past 15 years working with startups, nonprofits and public sector organizations to build their brand through marketing, public relations, investor relations, public affairs, events and internal communications. Her career spans TV news Executive Producer, Vice President of Marketing and Communications for Pacific Science Center and, most recently, she led new business vertical development and investor relations for a Seattle-based startup.

Presented and sponsored by s2s Public Relations.

Missed it? Watch the recording of this program on our YouTube Channel.


February 10, 2021
12:00 pm - 1:00 pm
Event Category:


OR United States